In honour of our co-founders Hillary Kerr and Katherine Power’s book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($20), we’re running an interview series featuring 17 questions (to parallel the book’s 17 chapters) about the work lives of inspirational female leaders who are at the top of their fields. So far, we’ve tapped Lisa Gersh, Pip Edwards, Kelly Wearstler, and more. Up next? Alyce Tran.
In true millennial fashion, we can’t deny our penchant for a monogrammed item. Whether it’s our initials sewn into our sleeves, or gilded onto our leather accessories, it seems that we can’t get enough. Arguably, this is a trend that has been forged and cemented, by local accessory brand, The Daily Edited (TDE). And for a brand that has been around for less than five years, its international success (you know you’ve made it when Gigi Hadid snaps a selfie with your phone case) can be put down to a strong founder and CEO. In this case, that’s Alyce Tran.
Starting out as a lawyer, Tran originally founded TDE as a creative outlet with her partner, Tania Lew, after finding that there was a lack of personalised products in the market. But in Tran’s interview below, it’s evident that building an accessory empire isn’t just about a unique idea, it also takes innovation, sweat, and tears (quite literally), and adopting a jack-of-all-trades mentality.
Keep reading to see the groundwork that went into building The Daily Edited.