Oops—I've Been Completely Missing Out on This Major Colour Trend

July 31, 2018

Of the trends that I encounter on a daily basis, I’d have to say that the ones having to do with colour are some of my favourites. To me, it’s just the easiest way to freshen your look for a new season, so I tend to embrace whatever colour is currently trending. That said, I recently realised that I’ve been ignoring the colour trend that’s dominating right now when I read this piece from retail analytics company Edited. They used their data-gathering resources to explain the reason behind the recent rise of bright colours like orange, green, and yellow, and a lot of it has to do with Instagram.

Edited stated, “Colour is millennial peacocking—it’s the fastest way to stand out on an endlessly-updating feed. And when there’s no predominant apparel trend—no must-have pant shape or dress length—colour is a unifying force in fashion.” They also point out that brands are designing more and more pieces that will grab one’s attention on an Instagram feed. And yet another interesting point they made is that these saturated colours are most common in swimwear, dresses, and accessories.

So why have I been subconsciously skipping this trend and filling my closet with neutrals and pastels? The only explanation I can come up with is that it reminds me of attending elementary in the late ’80s and early ’90s, which probably wasn’t the chicest time in my life (shocking, right?). But I will say that Edited’s data may have convinced me that it’s finally time to let go of my Kindergarten hangups.

Read on to see how cool the saturated colour trend looks on Instagram and shop similarly-coloured pieces along the way.


Want to make your look even more eye-catching? Just add polka dots.

If there ever were a time to swap your black blazer for an orange one, it’s now.

Available in sizes 0 to 14.

Top and Shorts available in sizes DK34 to 40.

Follow the lead of the street style set and choose a suit in a bold colour.

All the cool girls on Instagram are mixing saturated colours.

Available in sizes XXS to XL.

Available in sizes XS to L.

This colour is guaranteed to make future beach days “sizzle”.

Add a few red pieces to your basics and the rest is outfit history.

Available in sizes XXS to XL.

Available in one size.

Hot pink, purple, and other berry shades shine especially bright when paired with graphic black and white.

Pretty berry-coloured top > pretty white top.

Available in sizes UK6 to 14.

Available in sizes XS to XXL.

According to Edited, sales for yellow pieces continue to rise. (Even a simple tank can make a huge impact when it’s this bold.)

This is how to wear yellow to the office.

Available in sizes XS to XL.

Available in sizes XS to L.

The colour green is surprisingly flattering, and you’ll receive no lack of compliments when wearing it.

You can’t go wrong with a pretty green dress.

Available in sizes XS to XL.

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Source: whowhatwear