Ever stepped into your favourite store only to find absolutely nothing? This is the premise behind The Empty Shop, South Africa’s first clothing store where instead of purchasing items shoppers can donate items.
The Empty Shop is a global charity initiative which was first established in Brazil, and has quickly developed a global footprint with stores in the UK as well as Belgium, and now South Africa. The Empty Shop is situated in the Checkers Court in Sandton Johannesburg, and is the only one of its kind in South Africa.
Each day the store will be completely empty with not a single item of clothing or jewellery on the shelves or mannequins. The public are then encouraged to donate any items of clothing, jewellery or accessories that are either too big or too small for them but are still in excellent condition. The items will be used to dress the mannequins as well as fill up the store.
At the end of each day all items will be donated to a charity, leaving the store completely empty and ready to receive new donations the following day. Items accepted for donation include apparel for children, men, women, as well as jewellery.
Another unique feature The Empty Shop offers is its personalised tags, where instead of a price tag, items are tagged with the donor’s name and a personalised message.
The Empty Shop will be open Mondays to Saturdays between 09:00- 20:00 from 29 October to 16 November.
For more information you can visit the Sandton City Facebook page (www.facebook.com/sandtoncity) or follow them on Twitter at @SandtonCity.