Studio W Launches In David Jones, Australia

October 9, 2016

Studio.W Launch At David Jones - Arrivals

It’s been a year since Woolworths Holdings Limited bought Australian luxury department store chain, David Jones and yesterday they launched Studio W across all 38 David Jones stores.

Studio.W Launch At David Jones - Runway

The glitzy launch event for Studio.W was held at David Jones’ eight-storey flagship building which occupies pride of place on Elizabeth Street, Sydney’s iconic shopping strip.

Studio.W Launch At David Jones - Arrivals

In attendance were over 200 Australian media, celebrities, customers and fashion cognoscenti including the fashion editors of the Australian editions of VOGUE, Marie Claire, ELLE, GQ, InStyle, Harper’s Bazaar, OK! and CLEO, as well as acclaimed fashion blogger, Margaret Zhang, Olympic swimmer, Ian Thorpe and David Jones ambassador, Jessica Gomes.

Studio.W Launch At David Jones - Runway

International supermodel and “face” of Studio.W, Joan Smalls, wowed the audience in an exclusive runway appearance wearing a modern, tailored white suit, proving why she is one of the world’s most in-demand models. Smalls has appeared in campaigns for the likes of Chanel, Gucci, Estée Lauder, H&M, Givenchy, Balmain, Calvin Klein, Tiffany&Co. and Marc Jacobs to name a few.

Studio.W Launch At David Jones - Arrivals

“Urban fashion made easy”
It’s never been easier to get that modern, urban look with the bold, contemporary proportions and clean lines of Studio.W, the brand for the trend-conscious urban professional with an understated yet discerning eye. With a considered take on the season’s latest looks, Studio.W interprets trends in a paired down, understated way.

Studio.W Launch At David Jones - Backstage

Strong attention to detail and quality are the hallmarks, as key workwear pieces are paired with seasonal on-trend wardrobe staples in modern, effortless updates. Tailored, sculpted fits make a statement alongside key seasonal pieces and accents in luxe fabrics. The latest Studio.W campaign starring Joan Smalls is a tribute to the high-energy pace of modern life in a metropolitan capital.

Studio.W Launch At David Jones - Arrivals

Studio.W Launch At David Jones - Runway

Studio.W Launch At David Jones - Runway

Source: Grazia Daily Magazine, SA

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