It’s been a year since Woolworths Holdings Limited bought Australian luxury department store chain, David Jones and yesterday they launched Studio W across all 38 David Jones stores.
The glitzy launch event for Studio.W was held at David Jones’ eight-storey flagship building which occupies pride of place on Elizabeth Street, Sydney’s iconic shopping strip.
In attendance were over 200 Australian media, celebrities, customers and fashion cognoscenti including the fashion editors of the Australian editions of VOGUE, Marie Claire, ELLE, GQ, InStyle, Harper’s Bazaar, OK! and CLEO, as well as acclaimed fashion blogger, Margaret Zhang, Olympic swimmer, Ian Thorpe and David Jones ambassador, Jessica Gomes.
International supermodel and “face” of Studio.W, Joan Smalls, wowed the audience in an exclusive runway appearance wearing a modern, tailored white suit, proving why she is one of the world’s most in-demand models. Smalls has appeared in campaigns for the likes of Chanel, Gucci, Estée Lauder, H&M, Givenchy, Balmain, Calvin Klein, Tiffany&Co. and Marc Jacobs to name a few.
“Urban fashion made easy”
It’s never been easier to get that modern, urban look with the bold, contemporary proportions and clean lines of Studio.W, the brand for the trend-conscious urban professional with an understated yet discerning eye. With a considered take on the season’s latest looks, Studio.W interprets trends in a paired down, understated way.
Strong attention to detail and quality are the hallmarks, as key workwear pieces are paired with seasonal on-trend wardrobe staples in modern, effortless updates. Tailored, sculpted fits make a statement alongside key seasonal pieces and accents in luxe fabrics. The latest Studio.W campaign starring Joan Smalls is a tribute to the high-energy pace of modern life in a metropolitan capital.
Source: Grazia Daily Magazine, SA