“The Original Sexy”

July 9, 2016

calvin 1

Calvin Klein’s latest campaign featurs models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute. Shot by renowned fashion photographer Mikael Jansson in New York City, the brand’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits.

calvin 2

“Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”

calvin 1

This is Kendall’s second global advertising campaign for the house this year, recently staring in the image campaign for the limited-edition Calvin Klein Jeans #mycalvins Denim Series.

calvin 3

Edita has a long-standing relationship with the house, having been the face of multiple global advertising campaigns for the company’s lifestyle brands since she was first introduced in Spring 2009.

calvin 4

Joan has also been previously featured, appearing in the Spring 2012 global advertising campaign for Calvin Klein Jeans, whilst this marks Fontana’s first campaign for the brand.
show yours. #mycalvins

EDITORIAL CREDIT: Calvin Klein Underwear
IMAGE CREDIT: © Mikael Jansson

Source: Grazia Daily Magazine, SA

Leave a Reply